Head Office Management Team

Cheryl Hadland – Managing Director

Cheryl Hadland founded Tops Day Nurseries in 1990 when she was 30 years old and a mother of 2 small boys.  She had been a volunteer committee member and pre-school assistant in a playgroup with her 3 year old, whilst attending a pre-school leaders course.  Cheryl decided that opening a day nursery that was open all day rather than just mornings was needed in the area, so she reduced her workload at her scuba dive centre and opened the first Tops Day Nursery, Tops Parkstone in Herbert Ave, Poole.

Cheryl completed a 2 year course with the PPA (now called the Pre School Learning Alliance), a Montessori correspondence course, and then the NVQ3 in Early Years Care & Education.  Over the following 10 years she completed her Certificate of Education, Degree, and Masters Degree in Education at Southampton University.

Cheryl opened the first baby unit shortly after the birth of her daughter in 1995, and over the years to date has continued to expand the team and into more sites to provide the local communities with the childcare and education needed.

The age range catered to has gradually expanded from 3-4 year olds to 0-15 year olds (depending on the setting) and opening hours can be as long as 6am until 8pm (depending on the setting), and for 52 weeks of the year, in response to demand from the community.  Opening such long hours is not as cost effective as opening shorter hours, but making money has never been the key driver for the creation of Tops Day Nurseries, it has been service to the community and creating a safe, caring, appropriate environment in which to educate our children and provide them with the best possible start for enjoying, learning and contributing as they mature.

Cheryl has a passion for education not only of the pre-schoolers but for apprentices and adults, and it has been through the continuous professional development and lifelong learning of colleagues that the Tops Family of Day Nurseries has expanded in the way that it has, also holding the Investors In People Standard for 15 years and achieving Ofsted “Outstanding” and “Beacon Training Provider” for the quality of training provided through Aspire Training Team, for which she is the Managing Director and sole owner, as for Tops Day Nurseries.

Cheryl continues to scuba dive, having a love of the sea and the creatures in it, and has realised that the nurseries had unwittingly been damaging the environment with their use of one-use plastic (nappies, gloves, balloons, straws etc.) and inefficient use of resources, and has started a drive to reduce, re-use and recycle in order to prevent further damage to the environment that we leave to our children and grandchildren.

Cheryl is active politically on behalf of private day nurseries and early years teachers, and has won many awards in recent years for her work, such as the “most inspirational” person in the Early Years Sector in 2018, and has delivered Eco training for early years professionals at an international level.

Born and brought up in Hong Kong with a Zambian born adopted brother Cheryl has a strong anti-discrimination, pro individual ethos, welcomes a diverse workforce and shares a “welcome to all” culture with the 600 strong colleague team.  Cheryl has 10 family members working in or supported by the organisation including her two grandchildren.  Tops is very much a family business and the bottom line that Cheryl evaluates all parts of the organisation is  “Are my family members, and the neighbours family members, happy and fulfilled spending time here?” and she welcomes all feedback to help in her mission to serve the community.

The Directors:


Amy Alderson                                     Charlotte Percival                            Harriet Pacey

Operations Director                   HR Director                                 Business Development Director


Micah Faure                                          Paul Lord                                            Jeff Everett

Legal Director                                 Finance Director                        Commercial Director


Kelly Medley                                       Maria Thomas – Luker

Training Team Director            Admin & Communications Director 

Amy Alderson – Tops Operations Director

Amy joined the Tops Day Nurseries family in Dec 2006 as deputy manager, before being promoted to Nursery Manager at Tops Boscombe. In 2013 Amy was promoted to Area Manager, Managing all central nurseries including Tops Poole, Tops Parkstone, Tops Bournemouth, Tops Boscombe and Tops Charminster.

Amy was promoted to Operations Director in 2014 and now supports all nurseries with leading training sessions, monitoring and improving quality and managing the operations team.

Amy is an Early Years Professional holding a post graduate qualification as well as a Early Years Degree. Amy has over 13 year’s childcare experience, 10 years at Tops.

The Operations team:


Diane Wycherley                                Laura Mann                                       Paula Garrett

Senior Area Manager                 Area Manager                              Area Manager


Natalie Doyle

Area Manager

Maria Thomas-Luker – Administration Director

I joined Tops Day Nurseries as a Nursery Assistant back in 1990 so its fantastic seeing the company celebrate 27 years.

I have so many memories of my time here, and being part of the design team for our 18th birthday re-brand is one of my biggest achievements; it was such an honour to be asked and the whole day and re-launch was very emotional, I was so proud to work for Tops. I came into work on the morning to find birthday cards through the door from neighbours, and to see our new logo swinging on the sign outside made me cry, I thought I’d burst with pride.

I also remember reading a story to about 30 children and I was on a small chair. We had a few visitors at the nursery and everyone was listening, it was very quiet and one little girl who was sitting right in front of me was stroking my legs as I had tights on. You could hear a pin drop when all of a sudden the little girl who was stroking my legs said in her biggest clearest voice “YOUR LEGS ARE ALL PRICKLY!”

Since joining the company I have achieved my Levels 2, 3 and 4 in Childcare and my Level 7 in Management and Leadership. I really enjoy working for Tops as I love being part of such a fantastic team. We all have such amazing strengths as individuals but together as a team we achieve so much and I’m always so proud to say I’ve worked for Cheryl for 27 years. It’s like being part of a very special family.

The Administration Team:


Hannah Fugatt                                   Alison Daniels                                     Ty Starks

Office Manager                                  Administrator                                    Admin Apprentice

Charlotte Percival – HR Director

I joined Tops Day Nurseries, Parkstone in 1996 after completing my NNEB at college as a Nursery Assistant. After a short time I was promoted to Room Manager and then Assistant Deputy Manager in 1999, during this time I gained my NVQ 3 as well as my assessors award.  In 2000 I was promoted to Nursery Manager at Tops’ 3rd nursery, at The Royal Bournemouth Hospital.  In 2004 after returning from maternity leave, I joined the head office team as the Internal Operations Manager and headed up the personnel team and internal policies and processes as the company started to grow.  In 2008 after returning from maternity leave for the 2nd time I was offered the HR Directors position within Hadland Care Group and joined the board of directors.

“I am responsible for managing and overseeing the HR team with their individual roles to enable them to deliver a comprehensive HR service to the business.  The HR team oversee the employee cycle with the company from recruiting, employment compliance, inductions, job descriptions, performance, appraisals, employee engagement, Investors in People, employment law, colleague engagement/communication, HR policies and HR statistics, training and development as well as generalist HR support across the company.

I am currently working towards CIPD HRM L7.

The HR Team:


Zoe Short                                          Sarah Harley                                 Olivia Taylor

Training Co-ordinator           HR Administrator                  Recruitment Co-ordinator 


Yusuf Akani                                   Jas Williams                                       Sucheta Deshpande

Agency Co-ordinator            HR Apprentice                              HR Administrator




Harriet Pacey – Sales & Marketing Director

I joined Hadland Care Group as Business Development Manager in 2017. I hold a Masters in Early Years Education and have Early Years Teacher Status. Prior to joining Hadland Care Group, I had worked in various roles in the Early Year sector, including owning/managing a nursery and being a management consultant for a number of other settings.

My first degree is in Business Studies; how businesses work have always interested me greatly and I think it’s really important that those involved in the Early Years sector have a good understanding of the business model it’s built on and what’s required to keep it sustainable.




The Sales and Marketing Team:


Zoe Roberts                                             Lucy Abrahams                                    Catherine Watts

Sales & Marketing Manager           Marketing Assistant                     Parent Liason Administrator


Paul Lord – Finance Director

I started my career in finance at Fitness First in 2001, with my first role being ‘Accounts Assistant’. As the business grew I was offered opportunities to take on various finance roles which enabled me to develop my skills in the finance arena, leading areas such as cash flow management, financial reporting, budgeting, decision analysis and controlling spend.  Whilst at Fitness First I completed the CIMA accountancy qualification, and I also performed my first managerial role as ‘Management Accountant’, leading a team of 5.

Subsequently I have worked at B&Q as ‘Operational Finance Manager’ for 3 years, and as ‘Retail Finance Reporting Manager’ at Ageas. The experiences I have obtained during all of these roles gave me the appetite and desire to become the leader for a company from a financial perspective, which I why I applied for the position of ‘Finance Director’ at Hadland Care Group.

I can safely say it’s the best career decision I have made, as I am enjoying the opportunity to bring some different ways of thinking and reporting into the business, whilst working with an extremely talented group of individuals, who have the interests of the children/residents/learners at the forefront of their minds at all times.

 The Accounts Team:


Lana Kazlauska                                   Michelle Goodall                                  Georgia Shoots

Financial Controller                           Accounts Manager                                Accounts Assistant


Sain Moss                                             Julie Elsom                                          Matt Stoneham

Accounts Assistant                              Purchase Ledger Clerk                      Finance Projects Assistant

Kelly Medley – Aspire Operations Director

I started my career at Tops Day Nurseries as an apprentice in the first nursery in Parkstone in 1996; being one of the first apprentices to work for the company.  It was here that I completed my Apprenticeship Frameworks in Early Years Levels 2 and 3 and then went on to heavily support with the opening of Tops Wareham in 2000, becoming Supervisor for the 2-3 year olds and then Deputy Manager.

In 2002, I completed my assessor’s qualification and moved to the Training Team and became the Key Assessor for Wareham.  I remained here until 2006 after returning from maternity leave in 2003 and went on to be promoted to Training Manager, and only one year later to Training Director in September 2007. More recently, i have become the Operations Director for Aspire Training Team.  Since that time, I have achieved my qualification in Learning and Development and Level 7 in Management.

The company has always been like an extended family to me, I myself have grown with the company, I love watching new apprentices achieve their dreams and qualifications, with some being promoted up through the company to senior roles, just like I did.

 Micah Faure- Legal Director

I started at Hadland Care Group working as a General Office Assistant, assisting with scanning, filing etc. whilst studying at university.

After I finished my 2nd Degree in 2012 in Law, I came to Head Office to work as Employment Law Advisor within the HR Team. I then went to Cape Town later that year to complete my 3rd Degree in Employment Law at University of Cape Town.

During this time, i completed an internship for ‘Price Waterhouse Coopers’ where I learnt a valuable motto from my supervisor at the time, which was “Always volunteer to do stuff you don’t know, test if you can learn it and if you can do it, people will trust you more”. This is why when I initially started working at Head Office I volunteered to support HR, Administration, Finance and the Property side of the business. Due to this I was promoted to Legal Advisor at Head Office in 2015.

Later in 2015 I went back to London in 2015 to study at London Metropolitan University to finish the second part of my law degree.

Whilst doing this part of my degree I volunteered for the ‘Free Rep Unit’ doing Social Security and Employment Law Cases and once I finished my LPC course, Cheryl Hadland spoke to me about opportunities at Hadland Care Group so I returned in 2016 as Company Lawyer, involved in the direction & strategy of Hadland Care Group.

Due to my good working relationship with Cheryl and the trusted advice I offered her, Cheryl offered me the position of Legal Director in 2017.

Jeff Everett – Commercial Director

Prior to joining Hadland Care Group, i worked at Travis Perkins for 26 years and made a career out of leading projects.

I met Cheryl when i was volunteering for Young Enterprise. At that time I had been made redundant so had picked up some voluntary work, which led to mine and Cheryl’s paths crossing. I said to Cheryl “If you think you have a problem that I can solve, let me work for 2 days for you for free and you can make up your mind if I can be of use to you”. From this Cheryl accepted my offer and I presented a report at the the end of my 2 day trial to the board of directors.

I joined the company as a purchasing consultant and oversee the maintenance team.  I like to challenge the ‘Status Quo’, make great change and teach the change.

I was later promoted to commercial director, working alongside the board to discuss ways we can better our purchasing an build relationships with suppliers.


The IT Team: