Createful are proud to announce the launch of a brand new website for the South Coast’s largest childcare provider, Tops Day Nurseries at www.topsdaysnurseries.co.uk. Createful approached Tops with a vision for how their web presence could better reflect the quality, ethos and unique benefits the company has to offer.
The website has been designed to provide a vibrant, easy-to-use experience with opportunities for parents and carers to gain genuine insight into the day nursery experience they can expect for their child. It boasts a modern, clean and colourful design that’s, offering parents and carers simple and efficient access to essential information and resources, framed by an emphasis on photography and a personal tone of voice. The website also has improved functionality and enhanced rich content as part of the organisation’s ongoing effort to enhance the quality, enjoyment and availability of information to parents, carers and Tops Day Nurseries employees.
Throughout the project, Createful worked closely with the Tops Day Nurseries management, marketing and nursery teams to create an experience that would resonate with parents as well as provide a streamlined editing and administration experience for the Tops staff.
Created with the user experience in mind, the new Tops website provides a depth of content to address the questions and concerns that accompany the choice to use a daycare provider. The new nursery pages include detailed information about the rooms for each age group, giving parents and carers a clear understanding of what to expect for their child. The design also better showcases Tops’ popular blog and an enhanced user flow ensures that visitors don’t encounter dead-end pages, with a strong focus on related content. The new design also brings to the fore the nursery practitioners, reassuring parents by showing them the friendly faces to look out for when they arrive.
Createful Managing Director, Kriss Bennett, said; “Createful are proud to have delivered a site which has been designed and built with parents at the heart of the process. The insight provided by the team at Tops has been fundamental to the strategy upon which we have crafted a site which will meet the requirements of the business going forward.”
Cheryl Hadland, Managing Director and founder of Tops Day Nurseries, added “One of our principal objectives as a 21st century childcare provider is to quickly connect parents and carers with the essential information and resource to allow them to make the most informed choices for the children. The elegant, user-centric design of the new website provides an intuitive platform that delivers on this and we are excited to hear the feedback from all those who will be using the site”.
