This year, Tops Day Nurseries introduced a brand new sustainability category to the Dorset Venus Awards. As part of the application process, Tops Day Nurseries have been interviewing our 5 semi-finalists and would like to share their incredible stories with you! We’d love to introduce you to Jo Spragg of Kite Clothing.
Jo is the founder of Kite Clothing, a brand that produces planet-friendly clothing for children aged 0-11 years old. Every garment that is designed and made is manufactured to the highest quality, with the lowest environmental impact. Jo works closely with the factories to ensure that they can achieve certification by the Soil Association to GOTS (Global Organic Textile Standards). This means that the entire supply chain in Kite Clothing’s manufacturing process is approved for the high standards required for a garment to be organic.
The making of clothing puts a lot of strain on the planet’s resources; from the chemicals used to grow the cotton, to the amount of water used in the manufacturing process. The growing trend for fast fashion has also amplified this crisis and Jo wanted to develop a brand that countered these issues. Knowing that cotton used for Kite is being grown and processed as sustainably as possible by using planet-friendly insecticides and water that is cleaned and recycled is important to her.
To satisfy Jo’s drive for everything eco and ethical, she visits her factories in Turkey and India once every six months. By building close relationships and trust she can be sure that everything from the quality of the product to the social welfare standards in the factory are what she and Kite’s customers would expect. Her belief is that ‘no one can do everything, but everyone can do something’ and that by running a business that covers the 3 E’s – Ethical, Environmental and Economical – she is doing her small bit to create childrenswear which is a more sustainable choice.
Jo also takes a more holistic approach to leading a planet-conscious lifestyle. She rides her bike to work each day and as a business the team are very mindful of everyday choices that are better for the planet. As the plastic pollution issues gather momentum Jo is also keen to extend team events to beach cleaning breakouts.
Although it is not economical for clothing to be returned to Kite after it is no longer fit for the recipient, the great quality of the clothes means that they can be passed on to others once they no longer fit, which feels like a great recycling solution. Kite are proud of their ‘slow-fashion’ ethos and members of the Kite team are often spotting vintage Kite being worn out and about!
Kite also regularly teams up with local charities to recycle end of season lines, which is a great way for the business to raise money for some amazing causes.
We hope you will join us in wishing Jo good luck during the next stage of her application process!