New Brand, Same Purpose: Inside the Tops Day Nurseries Rebrand Journey

After 35 years of nurturing young minds, we’re proud to reveal our refreshed identity. Our Tops Day Nurseries rebrand reflects our values, our growth, and our bold ambition to continue leading in early years education.

This exciting update is more than just a logo — it’s a symbol of our mission to provide children with the very best start in life, while living our core belief in growing minds for a greener future.

Why Did We Rebrand?

What began as a website update became a full brand transformation. We wanted to ensure our look and feel matched who we are today: a passionate, forward-thinking, and sustainable childcare provider.

What’s New?

• A vibrant, nature-inspired new logo
• Fresh colour palette that reflects our eco-values
• A fully redesigned, user-friendly website
• Updated staff uniforms for a more modern, consistent feel

More Than Just a Makeover

Our new look makes it easier for families to understand what Tops is all about. Whether you’re exploring nurseries for the first time or have been with us for years, we want our identity to reflect the values you trust and believe in.

“This rebrand isn’t just about a new look,” says Sam King, CEO of Tops Day Nurseries. “It’s about making our brand more accessible, modern, and truly reflective of the values we’ve always stood for.”

Meet Our B.E.S.T. Values

At the core of this rebrand are our new values, designed to guide everything we do:

• Bravery – We lead with innovation and challenge the status quo in early years care.
• Empowerment – We empower children, families, and colleagues to grow with confidence.
• Sustainability – From green practices to eco-learning, we prioritise our planet every day.
• Trust – We build strong, honest relationships with parents and our wider community.

What This Means for Families

If you’re looking for a nursery that combines high standards of care with forward-thinking values, you’ll find it at Tops. Here’s what we offer every day:

• Eco-conscious, inclusive, and high-quality early years education
• A nurturing, friendly environment that celebrates every child’s identity
• Hands-on learning that includes environmental and life skills

Come and Explore Our New Look

We invite you to take a look around our new website, where you’ll find:

• Nursery locations near you
• Details of our innovative ESC curriculum
• Why nursery education is great for your little one

Thank you for being part of the Tops journey. Together, we’re growing confident, kind, and responsible little citizens — all while caring for our planet.